Synced shopping lists
While a shopping list feature was a given in the app from the start, the challenge lay in making it a feature that leveraged ICAs existing systems to create greater value for their customers than any other existing shopping list app could. The core of the app is therefore a recipe database, where you can get tips on what to cook for dinner. If you can’t decide, just shake your phone to get a randomized recipe. When you find the perfect recipe for the day, automatically add it the ingredients to your shopping list.