A modern frontend approach

We built the solution as a Progressive Web Application (PWA) using JavaScript ES6 and the Polymer framework instead of a traditional approach with a web page based CMS. 

The mediating layer serves the web application with content and business logic. That enables us to build a progressive and personalised user flow that will load different assets based on your choices along the signup flow. In that way we keep the web application lightweight and can concurrently preload content in the background while using the application.