From idea to reality

Building something new is never easy. Even if initial concepts proved to have promising effects, it didn’t guarantee the product was viable to build. 

To curb this risk we were constantly building and iterating on prototypes. Clickable prototypes built with invision and Simulape (our own prototype tool) helped us gain insights, but sometimes it was hard for the IKEA co-workers to give feedback when we couldn’t replicate the functionality we needed to test. To support the prototypes, we created supporting storyboards or movies that could better express how the product could be used, in the right context.