Problem and approach
We were asked to create a quick, easy and convincing purchase flow for Fortums’ new customers. Fortum wanted to increase their conversion rate, make sure users could sign up on any device, and a analytics setup that would help them continually improve the service.
We looked at the data to see where customers would drop off today, and used this as a starting point for exploring conceptual directions. This was done together with the client through a number of workshops and a compressed version of a design sprint.
At the end of the concept stage, we had a solid direction for the project. We defined an initial MVP version with only the most important features. Then we built that small version and shipped it. The remaining features remained in a backlog to be added incrementally in later versions.