In this fast paced project we went from idea to web application in four months and created a lightning fast online conversion machine. Three key success factors was that the client sat in our office two days a week, we made the product better with video, and that development continued after launch, so we could act on data to improve the product.
We meet with Fortum every month and go through the data. Together we formulate initiatives that we think will increase our KPI’s and ultimately drive growth. One month, we saw that a certain page had a lower conversion rate than the others. We identified that the text on the button was too definitive (confirm). We tried changing it to a more relaxed word (continue) and saw conversion go up from 23% to 32%.