The ICA Handla app is the result of close collaboration with APE and the ICA marketing and IT departments, that replaced their traditional plastic loyalty card, and added a number of functions to make grocery shopping easier.
We designed our product to be a natural part of the whole user journey, starting way before being in the actual store while deciding what to cook for dinner, all the way home to your kitchen.
The ICA app contains all the groceries in their stores, which we mapped with their huge recipe database, so that users can create automatic shopping lists based on what they are cooking. These lists are then ordered based on the layout of your favourite store, making it a smarter, easier and more relevant product for the end user. The mobile app also handles OCR scanning both in the store while doing your shopping and home when putting products on your list.