Research and planning
Our assignment was to conceptually explore how streaming services and UR might evolve in the future. In order to do this we needed insights to act on. So we conducted research and interviews with stakeholders, editors and users. Both those familiar with the service and prospective users. We wanted to explore the relationship between social sharing, editorial selection and interactivity. These co-creation sessions resulted in a number of ideas and insights. Patterns started to emerge from this initial research stage and we arrived at three potential directions for the service.