Branding and Design system
Now that we had a clear direction and scope for what we should develop first, we needed a strong visual style for the new platform. Put that alongside a flexible design system that functions as a strong foundation. Something that could be built upon in future iterations.
Our team of designers created the brand guideline for the service along with a new logotype, updated colours, typeface and a gradient between blue and red that we built the brand around. Based on that we built a design system for the interface elements that was needed.