A very clever calculator
HLL thought they needed a new phone system to reduce call minutes, but it turned out out they just needed fewer calls. After prototyping and testing on users, we found the best solution for the job would be an app that could estimate the cost of renting.
One thing to note is while renting heavy machinery is a big thing for HLL, it isn’t for the user. Rental costs are only a fraction of the total budget in a construction project - something customers want to get out of the way quickly and easily. Because of this, we added no unnecessary features whatsoever. Straight to rental without passing go.
One challenge we faced was that users didn’t know what machines were called. They would just ask the service person “I want to demolish a bathroom, what do I need?”. We created a guiding interface that help the users find the right machine for the job. Because many users would not be Swedish speakers, we placed extra emphasis on imagery and icons.